MWQA Code of Ethics

Members of the Michigan Water Quality Association shall be dedicated to these principles and policies:

1. To hold inviolate the concepts of free enterprise and unselfish service to the public.

2. To continually strive to gain respect for the industry, both on the local community and national level.

3. To make the largest contribution possible to the health, safety and welfare of the public in the installation, maintenance and operation of water treatment equipment.

4. To support all efforts to improve water treatment products and service, and to encourage research and the development of new materials and methods.

5. To advertise and sell the merits of their own products and refrain from attacking competitors or reflecting unfairly on their products, service or methods of doing business.

6. To reveal all the material facts, to avoid concealment of information and refrain from the use of innuendos in advertising and selling that might cause customers to be misled, so that the truth about their services or products may be fully understood by the trusting as well as the analytical.

7. To advertise only bonafide prices, products and refrain from the use of “bait” advertising methods.

8. To design or install water treatment equipment in a manner compatible in every respect with public health and safety, and to comply with all applicable laws, ordinances or regulations in the State of Michigan.

9. To fulfill all contractual obligations, to offer a reasonable warranty of products and services, and to perform on such warranty, either written or implied, where justifiable claims are in order, and to do this without hesitation.